THE TIMES THEY ARE
We design interactions between brands and people. For companies that are ready to meet their customers and employees at eye level. This is what we are committed to as strategists, designers and developers. And as innovators who think outside the box and do things differently.
We look to the future to help companies meet the challenges of the present. What if ... is a question we like to ask. Or even: How might we ...? Much is already possible today. Over the years, we have built up expertise in the following areas:
What if your brand had more personality than your neighbor?
The digitized world is complex, and consumer demands are high. This requires brands that adapt to new circumstances with ease at all times. Brands that are open to interaction and dialog, without being afraid of contact. Briefly: brands that are alive.
We create flexible brand personalities and advise you on open corporate culture and agile design management. We do this using our brand tool Brand BIOS®, which serves as a basic operating system for living brands.
What if bots were the new brand ambassadors?
In the future, it will no longer be a question of whether companies integrate conversational touch points into marketing, branding and sales, but how. Only those who develop smart, powerful bots with personality will be able to bring their brand to life and exploit the full potential of conversational interfaces.
We develop chatbots and voice assistants for consulting, sales and service and advise you strategically on the way to a true conversational brand.
DIGITAL MID-SIZED BUSINESS
What if water pumps could talk?
Industrial SMEs are facing enormous challenges. On the one hand, digital services, the use of AI and data in Industry 4.0, and the digitization of processes in manufacturing, sales, and customer service offer great opportunities to access new business areas, enhance the customer experience, and strengthen the brand. On the other hand, it means changing processes, empowering employees, and communicating change.
We develop digital business models, products, and services and advise medium-sized companies on digital transformation.
What if Premium regained relevance?
Premium is dead. Long live premium! The inflationary use of the term and changing customer demands have made premium increasingly irrelevant as a label. Therefore, it is about time to redefine premium. A new and sustainable premium concept needs to include simplicity, credibility, sustainability, personalization, seamless and unique brand experiences across all channels, and transparency.
We shape future scenarios and new business models for premium brands, design personalized user experiences and innovative, digital premium services, and transform moments of truth into brand-relevant signature moments.
What if we spent our holidays on the holodeck?
Augmented, virtual and mixed reality are not only immersive and thus sustainable touch points for brands in marketing, entertainment, and retail. The new technologies are also increasingly being used in production planning, manufacturing, maintenance, and customer service. They offer opportunities in terms of brand-appropriate display options, reusability of patterns to reduce costs, and fast time-to-market. In this regard, UX is essential.
We identify relevant use cases, plan AR, VR and MR applications, and develop pattern libraries to extend key touch points and work processes with new realities and create innovative spaces of possibility.
Our Services: Brand Experience Innovation
We develop vibrant brand identities and user-oriented products and services. We support innovation processes within the company. We visualize strategic visions. We work with the small ones so that they can thrive. And with the big ones so that they can be fast, flexible and focused. We work in an agile, partner-oriented, self-organized, results-driven way. We like sprints, even on the long haul. What we do is simple and sustainable.
We support brands in finding their orientation and purpose in a complex world. We develop meaningful, adaptable brand identities that succeed in challenging markets and foster lasting customer relationships.
- Digital brand strategy with Brand BIOS®
- Brand personality and archetypes
- CI/CD development for living brands
- Minimum viable brands (MVBs) for startups
- Brand storytelling and branded content strategy
- Brand engagement concepts
- Agile design management strategies
Based on user and design research, we create consistent user experiences at all touch points. We develop digital communication and UX strategies, define KPIs and metrics, and design interfaces for screen-based, emergent media. We optimize sales, marketing, and service processes. We work efficiently, in agile sprints, and in close collaboration with our clients.
- User and market research
- Experience strategy
- Minimum viable products and Lean UX
- UX/UI design, prototyping and testing
- Digital product development for web and mobile, virtual and augmented reality
- Conversational UX and design for chatbots and voice assistants
- Design systems, UI kits, and pattern libraries
We help companies understand their users as they interact with their products and services across the entire customer lifecycle. We create user-centric services and sustainable digital business models. We guide design, product and marketing teams to drive innovation in lean and agile processes.
- User and design research and insights
- Design thinking and co-creation workshops
- Service design and design fictions
- Customer journey optimization
- Business model innovation
- Agile organizational advice for marketing and product teams