Corporate Design and Website for LivePerson Institute
The LivePerson Institute is the training academy of LivePerson, a global specialist in AI-supported Conversational Commerce. The LivePerson Institute had set itself the task of developing and passing on specialist knowledge in the field of AI-supported conversation. Our task was to position the LivePerson Institute as a subbrand of the umbrella brand LivePerson, whilst embodying its own distinct look and feel.
Following our custom think moto strategy process, we first positioned the LivePerson Institute before developing its brand personality. Then we moved on to the creative development phase, in which we worked with moodboards to create initial layouts for various touchpoints.
Defining signets and the design pattern
The LivePerson Institute divides its courses into the topics "Human Operations", "Technical" and "Conversational Design". In addition, there are three types of certificates that can be acquired by course participants: "Professional", "Specialist" and "Expert". In order to make this family of courses more manageable, we developed a graphic system that forms the heart of the brand and therefore creates a very independent look. Each signet of the system is based on a homogeneous basic form and colour palette. Through the different weighting of the colour components and the overlay of the respective course monogram, a singular icon emerges.
Applying an agile design process
On this design basis, we developed all print templates and the website in an agile design process. In order to emphasise and demonstrate the core competence of conversational commerce, a chatbot takes care of the course booking on the site.