A Design Language for the AI Age—LivePerson Brand Foundation. 2019
The Conversational Approach to Interfaces—Chatbots, Voice Assistants and Co. Since 2017
Confident and Visionary—Corporate Design and Website for Bookwire. 2019
Minimum Viable Branding for Growth Marketing Company advalyze. 2020
Strategic Planning, Visual, UX and Conversational Design, and Technical Development of a Chatbot-Based Sales Campaign. 2019
Brand-Defining Design Patterns in Extended Realities (VR/AR/MR) for Volkswagen AG. 2017–18
Innovation Consulting, Design Thinking, Innovation Design Sprints and Concept Studies for Miles & More. Since 2017
Strategic Foundations and Prototyping a Vision for the Future. 2018/19
Digital Transformation in Intralogistics—Brand Strategy and Website for BEUMER Group. Since 2018
A Smart Brand for a Smart Business—a Flexible Identity for aifinyo. 2021
Innovation Design Sprints—a 4-day Google-Inspired Design Sprint for Product or Service Innovation.
Corporate Design and Website for LivePerson Institute. 2019
Agile Brand Management Strategy and Online Brand Hubs for Lufthansa. 2017–2018
Strategic Design Management and Design Fictions for the HAUFE Group. Since 2015
A Lean, Agile Branding Process for Startups and Corporate Initiatives—e.g. for relayr, NTB, Ascamso, flyiin, Koolzone, Schindler, and many more. Since 2012
Design of an Online Ticketing System that Creates Interaction Patterns Setting New Standards. Since 2017
Bringing a Brand to Life—Naming, Minimum Viable Brand, CD/CI Development and Website Design for relayr. Since 2013
Mapping and Optimizing a Holistic Audi Customer Journey. 2018/19
A Mobile Challenger Brand with Style—an Innovative Shopping Experience for otelo. 2016
Structuring Complexity—UX Design and Visual Design for Wilo’s iPad App 2016
The Industry Standard Reading for Digital Branding and Experience Design by Katja Wenger and Marco Spies, now in an Updated and Expanded New Edition. 2018
Corporate Design, Website and Brand Portal for HTWG Konstanz. 2016–2018
Developing a Future-Focused Brand Personality for Audi. 2017/18
Streamlined, Efficient and Agile—Brand Management and Digital Product Design for Messe Frankfurt. Since 2015
Rethinking Online Flight Booking—Minimum Viable Branding and Minimum Viable Product for flyiin. 2015–2017
Designing a Generative Logo, a Flexible Visual Identity and a Mobile App UX/UI for a Quantified Self-Startup. 2015
From Telco to Pioneering Digital Lifestyle Provider—Lead Design Agency for simyo 2012–2015
Brand Strategy, Positioning, Naming, App Concept, and Interface Design for simyo's Messaging App. 2014
Content Strategy and UX/UI Design for the REWE Group Website. 2014
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