SMART. SIMPLE. SUSTAINABLE.
The reference book for digital brand management by Katja Wenger und Marco Spies, now in an extended and updated new edition
Conversational User Interface Design – the conversational approach to interfaces: chatbots, voice assistants and the like.
Brand defining Design Pattern in Extended Realities (VR/AR/MR) for an automobile manufacturer.
Corporate Transformation through Design - Strategic Design Management and Design Fictions for the HAUFE Group
Naming, Minimum Viable Brand, CD/CI development and website design for relayr since its foundation in 2013.
Guiding, orienting, informing - Newtix, the new online ticketing system for Messe Frankfurt, creates interaction patterns that set standards for the company beyond the application itself.
Minimum Viable Branding (MVB) -
a lean, agile brand process for startups, e.g. for relayr, NBT, Ascamso, flyiin, Koolzone, Schindler and many more.
Online flight booking rethought -
Minimum Viable Branding & Minimum Viable Product for the Air Travel Startup flyiin
Flexibel, dynamisch, progressiv – Generatives Logo, flexibles Erscheinungsbild und Mobile App UX/UI Design für das Quantified Self-Startup GERO.