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We challenge brands
and empower businesses
for the future

The Standard for Digital Brand Management

Branded Interactions

Brand Strategy and Design

JobRad

Brand and Customer Experience Strategy

Audi

Conversational Experience

Bosch

Brand Strategy and Design

Internet of Life

Corporate Design

HÜPPE

Pattern Library for Extended Realities

Volkswagen

Explore our work

think moto is a brand innovation and experience design company. We create living identities and customer experiences with impact.

Read our manifesto

We create
spherical
brands

SUSTAINABLE

Brands need to think long-term and act sustainably by integrating planet-centric-design.

PURPOSEFUL

Brands should know their purpose and act accordingly. “Why” you are in the market should be the driver behind your business decisions.

HUMANE

The emotional appeal of brands lies in their personality. Consistent, authentic behavior resonates well with the audience.

EVOLVING

Brands must never stand still, but must constantly evolve in an agile way. This requires an agile organizational structure.

RESPONSIBLE

Brands need to take responsibility for society and the planet. They need to live their values and take a stand.

INTELLIGENT

Brands need to act in an intelligent and systemic approach based on data. But they should define their KPIs before collecting data.

CONVERSATIONAL

Brands should actively foster dialog with their affinity groups and cultivate a community of like-minded people.

ARCHETYPICAL

The archetype of a brand defines its role in the market and is the basis for a strong meta narrative and storytelling.

LIVING

Brands have to be living entities. They need to embrace creativity to maintain flexibility and a dynamic appearance.

SUSTAINABLE

Brands need to think long-term and act sustainably by integrating planet-centric-design.

PURPOSEFUL

Brands should know their purpose and act accordingly. “Why” you are in the market should be the driver behind your business decisions.

HUMANE

The emotional appeal of brands lies in their personality. Consistent, authentic behavior resonates well with the audience.

EVOLVING

Brands must never stand still, but must constantly evolve in an agile way. This requires an agile organizational structure.

RESPONSIBLE

Brands need to take responsibility for society and the planet. They need to live their values and take a stand.

INTELLIGENT

Brands need to act in an intelligent and systemic approach based on data. But they should define their KPIs before collecting data.

CONVERSATIONAL

Brands should actively foster dialog with their affinity groups and cultivate a community of like-minded people.

ARCHETYPICAL

The archetype of a brand defines its role in the market and is the basis for a strong meta narrative and storytelling.

LIVING

Brands have to be living entities. They need to embrace creativity to maintain flexibility and a dynamic appearance.

Our services
for brands
and businesses

Brand Identities

In times of constant change, brands need a living identity and a story that is both emotional and authentic. With our Spherical Brand approach, we help you create a sustainable, planet-centric brand that has a positive impact on business, people, and society.

Brand Audit
Brand Positioning & Strategy
Brand Architecture
Visual Identities and Design Systems
Names & Claims
Digital Brand Management
Minimum Viable Brands (MVBs) for Startups
Employer Branding

Digital Experiences

Meaningful experiences and conversations are the best way to build customer loyalty. We help you understand your customers and their needs, innovate your products and services, and turn your users into loyal customers. That’s what we call Branded Interactions.