Design strategies and strategic design solutions for brands, products and services.

Competences

From developing a visual identity or digital product through creating a concept or designing user experience to implementing templates and prototypes: we provide competent assistance. We are specialised in meeting complex and critical business requirements in a simple and smart way.

Cooperating with in-house or external IT providers we deliver standard-compatible design and concept documentation. Optionally, we develop static and dynamic prototypes for usability testing. We do not conduct the testing ourselves but can recommend renowned national and international providers we have worked with in the past. We can also create user and brand experience audits (expert evaluation) for you. Thanks to our network we are able to offer more services on demand.

Services

The Interface is the Brand…

…and digital products and services are essential touch points for any company in the digital age. It is here, where prospects become clients and clients become fans. We develop your brand, your product or your service across the full customer lifecycle and all relevant touch points.

Brand Design
We develop vivid and open brand identities and appearances from positioning to corporate design. In doing so, we work with our brand model Brand BIOS® and a strategic toolset that is made to fit the demands of digital lifestyles.
Services: Brand Strategy for Product- and Corporate Brands, Brand Positioning, Digital Communication Strategy, Naming and Claiming, Logo Development, Corporate Design, Flexible Logos, Styleguides and UX Guidelines, Brand Implementation, Brand Management.

Interface Design
We conceive and design user-centric interfaces for websites, mobile apps, web based software products and interactive installations. Our focus is on designing sustainable user experiences on brand. On request, we also develop prototypes and applications for web and mobile.
Services: Content-Strategy, Touchpoint-Strategy, Interaction Design, Information Architecture, Visual Interface Design, Responsive Web Design, Prototyping, Scrum, Agile Development, Development of UX Guidelines.

Service Design
We carry out design thinking projects, uncover innovation potential and conduct concept studies for new digital products and services with start-up potential or as a meaningful, on brand expansion of existing business models.
Services: Design-Thinking Workshops, Research and Field Studies, User- and Customer Journeys, Service Design Sketches, Concept Studies, Support for Implementation of Human Centered Design Methods and Development Paradigms in Companies.

Expertise

Our Expertise Is Built On Insights And Experience.

We have been working for various industries and know about their specific challenges in the digital age. And we have developed our own point of view upon these.

E-Publishing und Media

Publishers and media companies are faces great challenges. We support companies with innovative concepts for the digital age. We know what’s important, when taking a traditional brand into the digital realm.

Expample projects: Men’sHealth.de, Bookwire

E-Learning und E-Coaching

E-Learning and e-Coaching plattforms have basic principles in common. We develop solutions that not only focus on knowledge transfer, but emphasize motivation and control of success.

Example projects: LernCoachies.de, Kai der Coach

Tele- und Mobilkommunikation

We have been working for major telecommunications companies in the past and are experience in developing branding solutions for telcos as well as in designing digital services for mobile operators.

Example project: simyo

Travel

Digital media are not only the number one touchpoint for travel booking, but relevant in every single step of the travel life cycle. We plan and design travel portals and digital services for web and mobile. 10+ years experience in the travel industry help us find innovative solutions.

We will give you references in direct contact.

Design/Creative Industries

Design companies and creative industries have special requirements as far as their branding and their target groups are concerned.

Example projects: Atelier Kontrast, BYRK möbel